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Arnold's Lessons From The Holocaust

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Our company founder, Arnold Van Den Berg, is a Holocaust survivor. Arnold's childhood years, the 1940s, were filled with angst. He and his family were living in Holland, just down the street from Anne Frank. Taken over by the Germans, both of Arnold’s parents survived Auschwitz. However, a 19-year-old girl saved Arnold by miraculously sneaking him through the German lines. Today Arnold shares his story by speaking at schools on his experiences growing up, being a holocaust survivor, and helping young people learn from those who have been through tough times.

In honor of all the souls lost in the Holocaust and the survivors whose lives were changed forever, we invite you watch Arnold tell his story and to read Arnold's Lessons from the Holocaust along with some of his favorite quotes.

Watch Arnold's Story


  • Always APOLOGIZE first, even if you think you are right.
  • When you are in a DANGEROUS position, you have to take action.
  • Once you make a decision, you have to TRUST it will work out.
  • DEATH MARCH: The main lesson is focus, extreme concentration.
  • There is an incredible power and energy of the MIND.
  • ACCEPTING a loss or losses of loved ones.
  • The importance of developing a PRINCIPLE that you believe in.
  • Learn how to deal with ANGER.
  • Learn how to FORGIVE
  • Learn that LOVE is the greatest force in the universe.
  • Learn to BELIEVE in yourself.
  • SELF IMPROVEMENT is a life-long journey.
  • The importance of LEARNING FROM FAILURE.
  • Start the RIGHT PATH by working hard and you will attract people who want to help you.
  • THE IMPORTANCE OF TRUTH in developing character. By lying you reduce your character. 


"If your life is more important than your principles, you will sacrifice your principles. If your principles are more important than your life, you will sacrifice your life."

~ Dr. Rameljack, Psychiatrist

"Everyone has inside of him a piece of good news. The good news is that: You don't know how great you can be! How much you can love! What you can accomplish! And what your potential is!"

~ Anne Frank